This Boomer to go out Tweeting

Parker, Smith & Feek’s launch into the world of social media has highlighted more clearly the delineation of the generations within our firm. Not surprisingly those of us nearing the end of our careers are skeptical of any benefit. This is the same group, however, that championed the purchase of the first personal computer, the first fax machine, and introduced voice mail. Time has a way of taking the pioneering spirit out of us and it is hard to imagine how Facebook will help my golf swing in retirement.

The Gen Xer’s are at peace and accepting of social media, they tend to focus on the policies that govern its office use (many of them have dealt with their children’s use of the internet and communications technologies), if it will add any additional expenses to operations, and how to leverage the technology to improve the bottom line.

The Millenials seem mildly annoyed that we are making any fuss over the launch at all, then yawn and go back to texting their lunch appointment. They do bring up one significant point in that they will one day be the leaders of the firm and their peers will be our CLIENTS, and their style of communication will be very different than that of letters and phone calls.

But at all ages, each of us agrees that Parker, Smith & Feek has a tradition of being an early adopter of technologies and it is in this vein that we are embracing the social media channels as tools to tell our story. We enjoy a distinct and unique place in the insurance brokerage world and if can share our way of doing business with a wider audience and learn to communicate in new ways, then bring on the tweets.

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